Sunday, May 27, 2012

PROTECT AND CONSERVE

All tourism stakeholders should work together to create products and services that are more value-based with “protect, preserve and conserve” as the national mantra for any process of balanced growth, especially tourism, says Tourism Minister Datuk Seri Ng Yen Yen.
She said the partnership between private and public sectors assumed an important role in sustainable growth, value and quality of travel and tourism industry, including for Kazakhstan that was diverse in ethics.
“We should work more closely with our friends from here and everywhere around the world who share the same belief and understanding to be mindful of the challenges we face and our missions and business interests with sustainable development objectives,” she said. She suggested that investments be looked at as an instrument of change to influence social and economic outcomes.
“We must understand that good planning is essential to ensure that value for money is created, risk is shared and problems in implementation are minimised,” she said in her speech on “Public-Private Partnership in the Sphere of Investments” on the second-day of the Astana Economic Forum last week
The Minister  said new products must be created and niche markets identified to attract tourists and make their visits memorable as demand for meaningful travel was increasing.
Such products are necessary for a nation to spur the industry going forward, especially for Kazakhstan that was developing aggressively with investment opportunities as a strong emerging market in Central Asia, she said. Dr Ng added that the long-term economic success of any nation depended on its ability to invest surplus resources wisely and all new ideas and innovation may mean tremendous investment opportunities abound in emerging markets.
“But it is always wise to ensure that we have sustainable development,” the minister added.

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