Saturday, December 10, 2011

SINGAPORE TOURIST MARKET

Singapore has only five million population and how did Malaysia received 13 million Singaporean tourist arrivals ?

On the average, at least one Singaporean goes to Malaysia 2.5 times. After two or three times, where do they go, that's why we have to expose new places for them.

"Our strategy now is to open new places and new products for them," said Zulizam, Tourism Malaysia Director in Singapore. Citing east coast states (Kelantan, Terengganu and Pahang), Perak, Sabah and Sarawak as well as the rest of Malaysia are popular but were getting less visitors.

He said Tourism Malaysia Singapore was aggressively working with various state governments to woo Singaporeans to these places. Zalizam said Tourism Malaysia Singapore initiated this seminar and travel market last year by focusing on region by region.

"We started with the east coast last year and today we are organising the event to promote the central region comprising Kuala Lumpur, Selangor and Putrajaya," he said recently . He said the seminar and the travel market served as a fitting platform for tourism players from Kuala Lumpur, Selangor and Putrajaya to meet Singapore travel and tour agents.

"The objective of organising this session is to allow the states to update their latest tourism development happenings and to introduce these new products and packages in their future travel itineraries," he added.

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