Innovative and attractive tourism products will help attract more visitors to Malaysia, said Tourism Minister Datuk Seri Dr Ng Yen Yen during the launch of I-City Snow-walk.
The tourism industry is a competitive one and Malaysia requires new products to stay ahead.
"We are already recognised but we need to come up with new products," the Minister added. She was launching the Snowalk@i-City, an attraction that features snow covering 50,000 square feet. The Snowalk@i-City is a good example of a tourism product that will help attract more tourists to Malaysia and also help spur domestic tourism,
“In the past, I used to tell foreigners that we in Malaysia can offer them anything, except snow. But with the Snowalk, we can say that we also have snow in Malaysia," she said.
Dr Ng added that Malaysia hopes to attract 25 million tourists this year, compared to 24 million in 2010.
The Snowalk features snowfall technology from Korea in an Arctic environment with 100 tonnes of ice sculptures that were shaped by 30 skilled artists from China. With a constant temperature of -5°C and 100mm of snow on the ground, Snowalk is set to offer a real snowfall experience in Malaysia.
I-City has received huge support from the Tourism Ministry, more than any known effort by the same Ministry
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