Friday, November 19, 2010

ASEAN HERITAGE FOOD TRAILS


chef

(From left) Ong Hong Peng, Chef Wan, Dr Ng and Datuk Dr Victor Wee at the launch

EMBARK on a gastronomical journey with ASEAN Heritage Food Trail with Chef Wan on Astro Prima (Astro 105) this November.

The brand new cooking show headed by one of Malaysia 's most well-known chefs, is the second installment of the Fabulous Food 1Malaysia programme - a campaign by the Ministry of Tourism to further enhance Malaysia 's reputation as food paradise and premier dining destination for locals and international tourists.

Food lovers can expect Chef Wan going on a travel, heritage and culinary adventure as he visits his food loving friends at homestays, plush hotels and explores their own fusion of cuisines from home as well as Brunei , Cambodia , Indonesia , Laos , Myanmar , Philippines , Singapore , Thailand and Vietnam .

The brand new show was officially launched at Shangri-La Hotel Kuala Lumpur by the Minister of Tourism Malaysia , Datuk Seri Dr Ng Yen Yen, together with ministry officials and representatives from various embassies.

"Today's launch fits the ministry's initiative for ASEAN cooperation by using food tourism as the medium to bring countries closer together. It is our contribution towards the development and promotion of ASEAN as a single tourism destination with world-class attraction, standards and facilities," said Dr Ng.

Besides the 13-episode television show, the event also saw the launching of the ASEAN Heritage Food Trail with Chef Wan Munch Guide.

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